Female clothing brand, Argilos entrusted us with their entire corporate image, including its brand name and identity. The choice of a natural element (Argilos is Greek for clay) stands for the earthy nature, the different textures and amazing re-shaping abilities clay has. It is an invitation to experiment, hence the tagline experimental clothing. For their logo we chose clean-cut, geometrical lines in a circular motif, that enhance its Grecian aesthetic. As with their clothing designs, their brand identity is contemporary Greek with a playful character.