Branding, Packaging
Argilos Clothes
Πελατες
ARGILOS
Ετος
2019
Stationery
NAMING
LOGOTYPE
BRAND IDENTITY
PRINT
LOGOTYPE
BRAND IDENTITY
Female clothing brand, Argilos entrusted us with their entire corporate image, including its brand name and identity. The choice of a natural element (Argilos is Greek for clay) stands for the earthy nature, the different textures and amazing re-shaping abilities clay has. It is an invitation to experiment, hence the tagline experimental clothing. For their logo we chose clean-cut, geometrical lines in a circular motif, that enhance its Grecian aesthetic. As with their clothing designs, their brand identity is contemporary Greek with a playful character.